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Conversion rate optimization
Conversion rate optimization services, with an honest traffic minimum.
We find where visitors drop off, then test changes against the current page and keep what works. Start with a one-off audit, and add monthly tests once you have enough traffic for them to give real answers.
Who it is for.
- You pay for traffic and too few visitors order or enquire.
- You have a store or a lead form and suspect something on the path is wrong.
- You have around 5,000 sessions a month or more, or you want an audit before you invest in traffic.
- You prefer evidence to opinions about design.
What you get.
Conversion audit
€390 (≈ $450). We review your analytics, your key pages and the path from first visit to order or enquiry, then rank what to fix.
A short list of hypotheses
Each idea comes with the evidence behind it, the change we propose and what we will measure.
A/B tests, one at a time
We run a change against the current version and keep the one that does better. €490 a month.
Fixes that need no test
Broken forms, slow pages and unclear buttons do not need a test. We list them and you can fix them at once.
Clear tracking
We check that sign-ups, orders and enquiries are counted correctly before we trust any result.
A readable report
What we tested, what happened, how sure we are and what we do next. We report losses too.
How much traffic do you need?
A/B testing needs volume. As a rule of thumb, we want roughly 5,000 sessions a month on the pages we test before the monthly testing service makes sense. With less traffic, a test takes so long to reach a reliable answer that you learn more from fixing the obvious problems directly.
If you are below that, we recommend the audit on its own. You get a prioritised list of changes, you or your developer make them, and we can look again once traffic grows. We will say so plainly if testing is not worth it for you yet.
What a test looks like.
Say your product page shows the delivery information below the fold. We might propose a version with it beside the button, and measure add-to-cart rate on each. Half the visitors see each version. When the difference is large enough that chance is an unlikely explanation, we keep the better one and move to the next idea.
Most ideas lose or make no difference. That is normal, and it is why a program of tests, not one big redesign, is how conversion work improves a site over time. We do not promise an uplift. We promise a careful method and honest reporting.
Prices.
| Service | Price |
|---|---|
| Conversion audit | €390 (≈ $450)A one-off review with a prioritised list of changes. |
| A/B tests | €490/mo (≈ $560/mo)Needs roughly 5,000 sessions a month to give reliable results. Billed monthly in advance. |
| Both | €390 + €490/moAudit first, then tests on the changes that look most promising. |
Prices are in euros and exclude VAT where it applies. Dollar and pound figures are rounded conversions at about $1.15 and £0.85 per euro, for orientation. We invoice in euros, so the rate on the day will differ.
How it works.
Audit
We review analytics and key pages and rank the problems.
Plan
We agree what to fix now and what to test.
Test
One change at a time, with tracking checked first.
Report and repeat
We keep the winners and move to the next idea.
What we won't promise.
- A specific increase in conversion or sales.
- Tests below the traffic minimum. We will tell you instead.
- Instant answers. A fair test takes weeks.
- Design or development of a new site. That is a separate project.
How we work.
- Everything stays in your name: domain, accounts and data.
- Projects: 50% deposit, 50% on delivery. Monthly plans are billed in advance.
- Two rounds of changes included.
- Prices exclude VAT where it applies, and there is no small print.
Questions.
How much do conversion rate optimization services cost?
An audit is €390 and ongoing A/B testing is €490 a month, about $450 and $560. Prices exclude VAT where it applies.
How much traffic do I need for testing?
Roughly 5,000 sessions a month on the pages we test. Below that, we recommend the audit alone, because tests would take too long to give a reliable answer.
Will conversion work increase my sales?
It can, and we cannot promise it. Most tests are inconclusive or lose. The value is in learning what your customers respond to and in avoiding changes that hurt.
Do you need access to my site and analytics?
Yes, read access to your analytics for the audit, and the ability to change the page for tests. The accounts stay in your name.
How long does a test take?
Usually two to four weeks, depending on traffic and how big the difference is. We tell you the expected time before we start each one.
Keep reading.
See where your visitors drop off.
Tell us about your site and your monthly traffic. We say whether tests make sense.