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Facebook and Instagram ads
Facebook and Instagram ads management that brings in messages and leads.
We run your ads on Facebook and Instagram so the right people see your offer and have an easy way to reply. You own the ad account, you pay Meta directly, and we report in plain words each month.
Sound familiar?
“I boosted posts and got likes, not customers.”
Our fixWe build each campaign around one goal, such as messages, form fills or purchases.
“My ads keep showing to the wrong people.”
Our fixWe set audiences by place, age and interest, then test the ones that respond.
“I don't have good photos or video.”
Our fixWe write the copy and format what you have for feed, Stories and Reels. If you have nothing usable, we brief a shoot.
“Instagram messages come in and nobody follows up.”
Our fixAds can open WhatsApp or Instagram chat, and we can feed each new message into a lead tracker.
“My ad account was restricted and I don't know why.”
Our fixWe follow Meta's ad policies and set up your Business Manager with you as owner, which makes any appeal easier.
“I'm not sure what I'm paying for.”
Our fixThe monthly report shows spend, cost per message or lead, and what we changed.
What you get.
Tracking that counts enquiries
You see which ads bring leads.
- Meta Pixel
- Conversions API
- Lead and message events
- Event checks
The right audiences
Your ads reach people likely to care.
- Local targeting
- Interest audiences
- Lookalikes from your customers
- Remarketing
Ads people stop for
Copy and formats made for the feed.
- Ad copy
- Image and video sizes
- Carousels
- Stories and Reels
A one-tap way to reply
Customers contact you without friction.
- Instagram messages
- Lead forms
- Website forms
Testing and reports
Spend moves to what works.
- Creative tests
- Audience tests
- Monthly report
- Next-month plan
How it works.
- Week 1
Goal and offer
We agree what one customer is worth, what action the ad should drive and a monthly budget.
- Weeks 1 to 2
Account and tracking
We set up your Business Manager, the Pixel and access, with you as owner.
- Weeks 2 to 3
Creative and launch
We draft the ads, you approve them, and they go live on Facebook and Instagram.
- Week 4 onward
Learn and improve
Meta needs a few weeks to learn which ads work. We test one change at a time and report monthly.
Who it suits.
These ads suit products, places and offers that people choose by seeing them. Some categories, such as finance and health, carry extra Meta ad rules, and we tell you up front if yours does.
Price.
Facebook and Instagram ads management
- Setup€190 once≈ $220 once
- Management€290/mo≈ $335/mo
- Above €2,000 of monthly ad spend+15% of the part over €2,000
Included
- Ad account and Business Manager setup
- Pixel and conversion tracking
- Ad copy and format adaptation
- Ongoing management and testing
- A monthly report in plain words
Not included
- Your ad spend, paid directly to Meta
- Photography, video or influencer fees
- A landing page, if you need one (from €490)
- Running more than one platform. We quote that together.
Prices in euros, excl. VAT where it applies. Ad spend is paid by you, straight to the ad platform. 3-month minimum, then 30 days' notice. Dollar and pound figures are rounded conversions at about $1.15 and £0.85 per euro, for orientation. We invoice in euros, so the rate on the day will differ.
What we won't promise.
- A number of leads, sales or a cost per lead.
- That Meta approves every ad. It reviews each one.
- That ads fit every business. We say so when they do not.
- Results from boosting posts.
How we work.
- You own the ad account and the Business Manager. We are added as partner and you can remove us at any time.
- The monthly fee is billed in advance. Ad spend never passes through us.
- 3-month minimum, then 30 days' notice.
Questions.
How much does Facebook and Instagram ads management cost?
Setup is €190 once, then €290 a month flat. Once your ad spend passes €2,000 a month, we add 15% of the part above that. Ad spend goes to Meta and is not included. Prices exclude VAT where it applies.
Facebook or Instagram: which should I use?
Both run from one Meta account. We start with both placements and move money toward the one that brings more enquiries at a lower cost.
Do you make the ad creative?
We write the copy and adapt your images and video to each format. We do not produce photos or video. If you need them, we write a brief for you or a photographer.
Who owns the ad account?
You do. We work as a partner on your Business Manager and you can remove us whenever you want.
Can the ads send people to WhatsApp?
Yes. Ads can open a WhatsApp or Instagram chat with a message already written. A lead tracker keeps those chats from getting lost.
Do you also run TikTok or Google ads?
Yes. See TikTok ads and Google Ads. We can quote them together.
Keep reading.
Let’s talk about your project
Tell us a little about your business. We’ll reply by email to set up a short call.
What the call gets you
- An honest look at where you are today.
- What we would do first, and why.
- A clear price or range.