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Google Ads management
Google Ads management for small business, built around enquiries.
We set up and run your Google Ads so your budget goes to searches from people looking for what you sell. The account is yours, you pay Google directly, and you get a report in plain words every month.
Sound familiar?
“I put money into Google Ads and have no idea where it went.”
Our fixEvery click is tied to a search term and a result, and the monthly report shows both.
“I get clicks, but nobody calls.”
Our fixWe track calls, form sends and WhatsApp taps, then cut the keywords that bring visitors and no enquiries.
“Someone set it up once and I'm afraid to touch it.”
Our fixWe audit what is there, keep what works and rebuild the rest inside your own account.
“A lot of my budget goes on searches that make no sense for my business.”
Our fixNegative keywords and tight match types block free, job-seeker and unrelated searches before they cost you.
“I don't have time to learn another dashboard.”
Our fixWe handle it. You get one message with what changed and what comes next.
“My last agency kept the account, and I can't leave.”
Our fixYou own the account from day one, with us added as manager, so you can take it with you.
What you get.
Tracking that counts enquiries
You see which clicks became customers.
- Call and form tracking
- WhatsApp taps
- Analytics link
- Account audit
Campaigns built around your offer
Your ads match what people type.
- Keyword research
- Search campaigns
- Ad copy
- Location targeting
Budget kept under control
Money moves toward what works.
- Negative keyword lists
- Bid and budget tuning
- Device and schedule checks
More reach, when it fits
Added only when your budget can support it.
- Shopping for stores
- Performance Max
- Remarketing
- Local campaigns
Reports you can read
You know what you paid for.
- Monthly report
- Search terms review
- Next-month plan
- Shared task board
How it works.
- Week 1
Audit and plan
We look at your offer, your market and any existing account, then agree a budget and what counts as a good enquiry.
- Weeks 1 to 2
Set up and track
We get manager access, install tracking, build the campaigns and write the ads. You approve before anything goes live.
- Weeks 2 to 4
Launch and watch
Ads go live. We check search terms every few days at first, then weekly.
- Month 2 onward
Improve every month
A report, a short call if you want one, and changes. Google needs a few weeks of data, which is why there is a 3-month minimum.
Who it suits.
Google Ads works best when people already search for what you sell and one new customer is worth several times the cost of a click.
Price.
Google Ads management
- Setup€190 once≈ $220 once
- Management€290/mo≈ $335/mo
- Above €2,000 of monthly ad spend+15% of the part over €2,000
Included
- Account audit, tracking and campaign build
- Ads written and approved by you
- Ongoing management and optimisation
- A monthly report in plain words
- One point of contact and a shared task board
Not included
- Your ad spend, paid directly to Google
- A landing page, if you need one (from €490)
- Photos or video
- Running more than one platform. We quote that together.
Prices in euros, excl. VAT where it applies. Ad spend is paid by you, straight to the ad platform. 3-month minimum, then 30 days' notice. Dollar and pound figures are rounded conversions at about $1.15 and £0.85 per euro, for orientation. We invoice in euros, so the rate on the day will differ.
What we won't promise.
- A number of leads, sales or a return on ad spend.
- The top position for every search.
- Results from day one. The first weeks are for learning.
- Beating a competitor who can outspend you ten to one.
How we work.
- You own the ad account. We are added as manager and you can remove us whenever you like.
- The monthly fee is billed in advance. Ad spend never passes through us.
- 3-month minimum, then 30 days' notice.
Questions.
How much does Google Ads management cost?
Setup is €190 once, then €290 a month flat. Once your ad spend passes €2,000 a month, we add 15% of the part above that: at €3,000 of spend, that is €150 extra. Ad spend goes to Google and is not included. Prices exclude VAT where it applies.
How much should I spend on ads?
It depends on what a click costs in your market and what a new customer is worth. We do that sum with you on the first call, and we tell you if the budget is too small to learn anything from.
Who owns the Google Ads account?
You do. We work through manager access that you can remove at any time, and the billing is on your card.
How long until I see enquiries?
Ads can send visitors the day they go live. Whether they turn into enquiries depends on the offer and the page they land on, so judge after three months, not three days.
Do I need a landing page?
Your ads need somewhere good to send people. Your own site may do. If it does not, we build a landing page from €490.
Can you run Facebook, Instagram or TikTok ads too?
Yes. See Facebook and Instagram ads and TikTok ads. Tell us which ones you want and we quote them together.
Keep reading.
Let’s talk about your project
Tell us a little about your business. We’ll reply by email to set up a short call.
What the call gets you
- An honest look at where you are today.
- What we would do first, and why.
- A clear price or range.