B2B landing page examples and what makes them work.

B2B landing page examples

Last updated 26 October 2026. Figures are approximate and change with the market, so check current prices before you decide.

A B2B landing page has one job: get a busy buyer to take the next step, whether that is a sign-up, a demo or a call. The companies below spend more on this than most small businesses ever will, and their pages are public. We read each one on 26 October 2026 and describe only what was visible. We give no conversion numbers, because we found none published for these pages, and we do not know what any of them achieve. Pages change often, so open the links and judge for yourself. If you want a page like these for your own offer, see our landing page design service.

A note on scope: these are product pages and sign-up pages, which act as landing pages for search and ads. Your page will be smaller. The patterns still carry over.

The ten pages

1. HubSpot: free CRM

HubSpot's free CRM page opens with a plain headline naming the product and the audience (startups and small businesses), then a single "Get free CRM" button with a "no credit card required" note beside it. A customer count and a row of logos come next, followed by quotes, three feature blocks, an integrations row, a pricing section with four tiers, resource cards, an FAQ and a repeat of the same button at the end. The page has no form. The button is the conversion.

2. Stripe: payments

Stripe's payments page pairs a headline about unified, global payments with two buttons: one to start, one to contact sales. Mock checkouts sit beside the text, a logo strip follows, and then four value blocks. Below that, jump links split the page into online, global, in-person, intelligence and platform sections, each with its own proof such as testimonials or case cards. It offers two paths, self-serve and sales, from the first screen.

3. Intercom: customer service

Intercom's home page leads with review proof, a headline about a system for AI and human customer service, and two buttons: "Start free trial" and "View demo." A trial note sits under them. Two product sections follow, each repeating both buttons, then testimonials, an integrations grid and a short pricing section. The same two actions return again and again, so a visitor is never far from either.

4. monday.com: AI workspace

monday.com puts a headline, a short list of departments and a "Get Started" button at the top, with notes that no credit card is needed and the Free plan has no time limit. Logos follow, then an email sign-up box with a "Continue with Google" option. Tabs let a visitor pick their department (marketing, IT, sales, HR and others) and see a tailored line. It also shows customer result cards linked to case studies.

5. Calendly: scheduling

Calendly has a headline about handling the work around meetings and three sign-up options directly in the hero: Google, Microsoft and email. There is no form to fill. Product cards, a four-step flow (book, prep, capture, follow up), customer stories with named people and an integrations grid follow. Putting the account creation in the first screen removes a click.

6. Atlassian: Jira

Jira's page is one of the few here with an email field in the hero: a work email box, a "Sign up" button and a Google option. A statement that most of the Fortune 500 uses Atlassian products, plus logos, sits right under it. Lower down are feature groups, customer story cards, content cards for reports and videos, and a closing "get started for free" prompt. The page shows no plan prices, only links to a pricing page.

7. Asana: home page

Asana leads with a headline and the sign-up choices (Google, Microsoft or email) plus a consent line linking to terms and privacy. A proof statement and five company logos follow. After feature and product sections, it lists three pain points ("work spread across tools" is one) before naming the product as the answer, then ends with demo, resource and template options for visitors who are not ready to sign up.

8. Zoom: meetings

Zoom's meetings page uses the three plan names as the hero buttons (a free Basic plan, plus Pro and Business), so choosing a plan is the first act. It then runs through logos, feature blocks, review scores from several sites, customer stories and a pricing section, and closes with "Get started" and "Contact sales."

9. Salesforce: CRM

Salesforce's CRM page has a headline, "Watch demo" and "Start for free" buttons, three promo cards and product cards. It has no form. A business-size section separates small business from enterprise, there are four customer logos, topic cards and an FAQ, and the closing block offers three options: start a trial, talk to an expert or join a newsletter. It serves several levels of readiness on one page.

10. Notion: product

Notion's product page has a headline, "Get Notion free" and "Request a demo" buttons, and a long logo strip. Three feature blocks come next (capture, find, automate), then links to specific use cases and three customer quotes. The use-case links tell a visitor what the product does for a job they already have.

What the pages share

The checklist

Use it on your own page. We write the checklist from these observations and from standard practice, so test it on your audience.

1. The headline says what you do and who for, in the words a buyer would type.
2. The first screen has one main action.
3. A short line beside the button lowers the risk: free, no card, or reply in one day.
4. A second path exists for people who are not ready: a price list, a call, a sample.
5. Proof appears in the first two screens: real client names or logos you have permission to show.
6. Quotes name a person and a company, or they are left out.
7. Each section answers one question a buyer has.
8. The form asks for as little as possible. If email is enough, ask only for email.
9. Pricing is shown, or you say how to get it.
10. An FAQ handles the last objections.
11. The main button comes back at the end.
12. The page loads fast on a phone. Google's targets are an LCP of 2.5 seconds or less, INP of 200 ms or less and CLS of 0.1 or less (web.dev).
13. Every click and submission is tracked, so you can test changes later. Our guide to landing page A/B testing explains how.

What to copy, and what not to

Large companies can afford long pages with ten sections and video. A small business usually does better with fewer sections and real proof. Copy the order of ideas, not the length. Do not copy logo walls you do not have, claims you cannot support, or a stats bar with no source. If you have three real clients and permission to name them, show those three.

FAQ

What is a B2B landing page?

A page built for one audience and one action, reached from an ad, an email, a search or a QR code. The action is usually a demo request, a sign-up or a quote request.

How long should a B2B landing page be?

As long as it takes to answer the buyer's questions, and no longer. A simple offer can fit on one or two screens. A complex product needs more sections.

Should a B2B landing page have a form?

If the goal is a lead, yes, and keep it short. Several pages above skip forms and use buttons, because their goal is a sign-up, not a lead.

How much does a landing page cost?

Published prices vary widely, from builders at a monthly fee to agency pages in the thousands. We cover the ranges in our guide to landing page cost.

How do I know if my page works?

Track visits and enquiries, then change one thing at a time and compare. Small sites often lack the traffic for formal tests, so start with fixing the obvious problems.

How OnePDA helps

Our landing page design is a one-off price from €490: copy for one offer, design that fits your brand, a form or button that works, tracking from day one and two revision rounds. Most pages go live in one to two weeks once we have your material. Small changes can sit on a Care plan from €39 a month. Prices exclude VAT where it applies. We do not promise results, and we will tell you if a page is the wrong tool for your goal.